Big box guerilla marketing - Core77

Big box guerilla marketing - Core77

In 2004 Paris' City Transit Authority, the RATP, ran ads proclaiming "One New Bus Per Day" and showing a playful (and presumably Photoshopped) photo of an enormous cardboard box with a bus on the side. Recently Dutch creative agency Ubachswisbrun JWT took this concept a step further, by actually making

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33 Creative Guerrilla Product Packaging Examples

All you need to know about Guerilla marketing: think outside the box!

Thinking Outside the Box: The Art of Guerrilla Marketing

Thinking Outside the Box: The Art of Guerrilla Marketing

33 Creative Guerrilla Product Packaging Examples