Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

Dewalt 9-Foot Pocket Tape Measure is Amazingly Convenient

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

DEWALT 100 ft. Steel Auto-Rewind Long Tape DWHT34201 - The Home Depot

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

Craftsman, Dewalt, and How all Stanley Black & Decker Tool Brands are Relatively Positioned (2019)

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools