Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ

Company turns to Vanilla Ice, ‘Stone Cold’ Steve Austin to tout benefits of its products.

P&G 'doubles down' on marketing as demand soars

P&G puts focus on reach: It's a more important measure than spend

The Wall Street Journal - 29.03.2021, PDF, Minimum Wage

Consumers and the Communications Process: SS+K Gets to Know Its Consumers

PDF) Niche Envy: Marketing Discrimination in the Digital Age

U.S. Companies Bet Shoppers Will Keep Paying Higher Prices - WSJ

Procter & Gamble regains its title as top global advertiser - Insider Intelligence Trends, Forecasts & Statistics

Procter & Gamble (PG): Porter's Five Forces Industry and Competition Analysis - Hivelr

Procter & Gamble: Key Takeaways From Investor Day 2022 (NYSE:PG)

P&G executives shift advertising strategy with eye toward future - Cincinnati Business Courier

P&G to Scale Back Targeted Facebook Ads - WSJ

Robert (Wonshik) Choi Ph.D on LinkedIn: Robert Choi - CMO & Co-Founder - OASISBloc at Money 20/20 Asia

P&G Contends Too Much Digital Ad Spending Is a Waste - WSJ

Consumer-Goods Makers Step Up Advertising - WSJ